![]() ![]() ![]() Now, design visual graphics to make the data visually appealing and digestible. If the data you’ve gathered isn’t internal and curated from other sources, ensure you’ve all the source links at hand for crediting them at the end. Make sure you organize it in an understandable manner so you don’t get confused when designing institutional videos. It is why it’s crucial you take the time to compile all the data. Compile your data from research or analyze itĪn essential component of an infographic video is the data you want to share. PlayPlay offers all this and then some more. A video creation and editing software such as PlayPlay to put the graphics together into an infographic video.Īim to work with tools that are easy to use, offer pre- made video templates, and provide features like automatically adding subtitles to your videos. A tool like Canva for creating graphics.Ģ. Most of all, knowing your audience decides the key problem your video will resolve. Similarly, based on your audience’s taste, you might want to explore kinetic typography or creating an animation video. You decide the language to use, the story to tell, the emotions you want to cover, and the tone to adopt based on this vital information.įor example, you might want to do a light-hearted, funny narration for a younger audience than for a group of C-suite professionals. Why? Because information on your target viewers determines its content. It’s essential you don’t rush through or ignore this step. Next, get clear on who your target audience is. You can find ideas and inspiration on our articles about tutorial video and sales video. These are easily shareable and viewers are likely to watch them till the end, therefore, delivering better ROI from your work. PlayPlay Pro tip: Aim to create a short video. Whatever it is, write it down so you can know what you want your viewers to do after watching your video. Kick things off by identifying your infographic video’s objective.ĭo you want to raise brand awareness in a product launch video or do you want to create an educational video to get people trained in the middle of your funnel? Chances are you want people to buy from you or sign up for your newsletter. We’ll lay down each step you need to take so you don’t miss anything important. Now that we’ve made the case for informative infographic video content, let’s dig into the weeds. See for yourself: How to create an awesome infographic video This means by pairing infographics and videos, you have a winning tactic in your digital marketing arsenal. Not to mention, videos see the most engagement on social media than any other content format. Enables you to tell memorable stories with convincing data at the center of it all. ![]() Boosts information retention by making the content easy to understand.On the other hand, videos are compelling themselves. To add, readers are 323% more likely to take an action when directions given to them are paired with visuals. Research also proves that folks pay attention to “information-carrying images” (think: infographics) more than the text on a page. To begin with, people are 30 times more likely to read infographics in full than reading complete blog posts or articles. So, of course, when you put them together you get a stellar combination. So let’s show you how to create a winning infographic video that achieves this.Ĭreate a stunning video in minutes Try for free Why is "video + infographics" the best combo?īoth infographics and videos are winners when it comes to creating high-converting visual content. Overall, your data ends up being memorable, therefore, effectively encouraging people to take the action you want them to. This helps kill two birds with one stone: present the right data and make it easy to understand. Not only does that get your audience to pay attention, but it also holds their attention – maintaining it by continually presenting information in a digestible manner. In fact, it does little to attract your audience’s attention, which is bad news for your conversion rates.īy packaging statistics and other research data into infographic videos, you can leverage storytelling to get people to convert.īut how are infographics videos all that powerful? An infographic video packs all the important insights in a visually appealing format. Not only that, but statistics can help convince stakeholders and other business partners too.īut, here’s the thing: a laundry list of raw data and numbers has never been particularly impressive. Data, particularly, numbers-based data is a game-changer for converting on the fence prospects into customers. ![]()
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